In Stephen A. Bernhardt's article, "Seeing the Text," his audience are teachers, which leads to their student writers.  This article helps them teach the different texts of writings.  This varies from symbols, numbers, illustrations, patterns, punctuation, etc.  Stephen wants people to understand the meaning and diversity of the text even thought it may be written in other forms.  He talks about what makes the texts appealing to the reader.  Bernhardt explains how different margins and axis divide the page to make things more explanatory to a reader and better to understand and follow.  He discusses how spacing displays structure and similarity expresses the color, shape, size, or directions.  Stephen tells you the rhetorical controls, (Visual Gestalt, Development, Partitioning, Emphasis, Subordinate Relations, Coordinate Relations, Linking/Transitional Relations, and Sentence Patters) and how they are visually informative and non-visually informative. 

COMPARE
     Scott McCloud and Stephen Bernhardt's articles seem very similar.  McCloud uses a cartoon comic to explain and prove his article.  He uses certain symbols and icons to express his writings and make them easier to understand.  His writing is easier to read, because he does this and it also makes the reading more interesting.  Bernhardt uses examples of charts comparing non-visual and visual informatives.  This makes his writings easier to read.  He uses lines to divide the thoughts he has from one another to make his point stronger.  He uses different headings and subheadings like he talks about in his article.  They both show that while not only writing their article, but also proving their point and giving an example in their own writings.

DISCUSSION QUESTIONS
1) An advantage of the way a paper is set up helps not only the writer, but also the reader.  Setting up a paper with different headings could make it easier to read if it is put into a certain format.  Dividing the information among the paper can help to be better understandable to see which points go with one another.  This makes it easy on the writer, because it can help them keep their thoughts together in an organized manner. 

2) Sometimes, I feel like I am writing the same paper over and over again, because I do not know how to properly place my thoughts and ideas in the writing.  I can stop the repetition by adding visual cues to help place all my ideas into certain categories so my writings flows together.  Bernhardt might tell me to make the paper into different sections, add subheadings, check the grammar to make sure if reading the paper aloud that it would make sense to someone who is listening.  He might tell me to develop my paper in a manner that even a child could understand, because it is so well organized.

     I believe, the reading was very helpful to someone who does not know how to properly organize a paper or read the text the way it is given in the article.  It helps people to understand how numbers and symbols can help to put everything into place where it should be so that everything makes sense.  I like how Bernhardt named all the rhetorical controls and put them into a chart and explain the visual informative and the non-visual informative.  He is making an example of what his article is about.  I felt like his article was easy to read with his examples, and charts.  That is exactly what he is expressing in his writing that things are easier when they are grouped together and in an organized fashion.